On 23 July 2025, a programme titled Everyone Is a Salesperson was presented directly by Mr Alexander Runtuwene, CFO of TRG Group. Employees from TRG, API and APT attended, in a cross-entity collaboration aimed at building a proactive, solution-oriented working culture.
Employees were encouraged to see that “selling” is not only about products; it is about building trust, offering solutions and creating positive experiences in every work interaction. Whatever the division, everyone represents the company in the eyes of stakeholders, partners and internal colleagues.
Key takeaways: Listen Before Responding — employees who understand the needs of colleagues or partners build relationships and trust more effectively; Focus on Solutions — go beyond answering questions and respond in a way that resolves the problem practically and collaboratively; Be a Value Add — whatever the role, contribute something real to the work process, the team atmosphere and how the company is perceived externally.
The session also introduced the Sales Performance and Commission scheme that will apply to both the sales team and non-sales employees, so that everyone recognises their role in “selling” and the company's trustworthiness and professionalism are built consistently as a shared value and culture.
